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teaser website for the leaf™ personal light's launch at icff
with the functionality of the website hinting at the unique design features of the leaf™ light,
this teaser site was password protected, and initial access strategically was given only to
leaders in the design, publishing, and furniture industry. the intrigue and exclusivity of the site
and impending launch cascaded through the blogosphere, and the leaf™ light became
the most anticipated product at icff 2006.
the leaf™ personal light was designed by yves béhar and is manufactured
and distributed by herman miller
launch site:www.hmleaf.com
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